I am an Assistant Professor in Marketing at National University of Singapore NUS Business School.
My research revolves around physical appearance in the marketplace and everyday life. I examine what shapes consumers’ appearance management and how physical appearance influences judgments of brands, people, and the self. My work provides answers to questions such as
What motivates beauty consumption (e.g., cosmetic procedures, beauty filters)?
How effective are diverse representations (e.g., disability representation) in fashion marketing?
How does the CEO’s physical attractiveness influence consumers’ sentiments toward the brand? and
How to leverage appearance concerns in health communication (e.g., wearing sunscreen to prevent skin aging vs. skin cancer)?
I earned my PhD and M.S. in Marketing from Northwestern University Kellogg School of Management after obtaining an M.A. in Social Sciences in Psychology from The University of Chicago. Prior to pursuing my graduate studies, I received a B.M. in Marketing and a B.A. in History and Theories of Arts from Peking University. During this time, I gained practical experience through internships at prominent consulting firms and PR agencies in Beijing, China.